Case Studies
Complex HR and Communications Problems We’ve Solved
Building Foundational Culture
When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create the...
Building Foundational Culture
When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create the strategy for one national 401k plan, comprehensive benefit package and payroll system. After that, she went to work meeting with vendors, selecting the best fits, finalizing contracts internally and implementing the systems with all...
Building Foundational Culture
When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create…
Transforming Culture
At Santee Cooper, South Carolina’s state-owned utility, leadership saw the need to transform the culture into a modern-day organization. It took courage to have the tough conversations, address needed changes and establish new ways of interacting with HR services. Through…
Planning Communications Strategically
We believe the ability to plan communications strategically is critical to success. At NewTide, an AI software innovation startup for the fuels and convenience retail industry, we created a communications and marketing plan that aimed to establish NewTide as the…
Creating Visionary Communications
Successful leadership starts with authentic and trustworthy communication. From there, one can build a strong vision for your team. During the Centennial Olympic Games in Atlanta, Laura was the Chief Spokesperson for MARTA, the public transit system. Her job was…
Empowering Managers
In the midst of acquiring 20 different companies at Parkland USA, we realized we had branch managers still performing their jobs very differently across the country. To help create one standard way, in alignment with new systems, policies and procedures,…
Developing Leaders
While not everyone is born a leader, we believe they can be developed into one. How? When building the leadership team at Parkland USA, the key was shifting mindset. We did this by developing a list of top talent, assessing…
Building Foundational Culture
When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create the...
Transforming Culture
At Santee Cooper, South Carolina’s state-owned utility, leadership saw the need to transform the culture into a modern-day organization. It took courage to have the tough conversations, address needed changes and establish new ways of interacting with HR services....
Planning Communications Strategically
We believe the ability to plan communications strategically is critical to success. At NewTide, an AI software innovation startup for the fuels and convenience retail industry, we created a communications and marketing plan that aimed to establish NewTide as the...
Creating Visionary Communications
Successful leadership starts with authentic and trustworthy communication. From there, one can build a strong vision for your team. During the Centennial Olympic Games in Atlanta, Laura was the Chief Spokesperson for MARTA, the public transit system. Her job was to...
Empowering Managers
In the midst of acquiring 20 different companies at Parkland USA, we realized we had branch managers still performing their jobs very differently across the country. To help create one standard way, in alignment with new systems, policies and procedures, we created...
Developing Leaders
While not everyone is born a leader, we believe they can be developed into one. How? When building the leadership team at Parkland USA, the key was shifting mindset. We did this by developing a list of top talent, assessing everyone’s strengths using industrial...