Developing Leaders 

April 03, 2025
Manufacturing plant manager

While not everyone is born a leader, we believe they can be developed into one. How? When building the leadership team at Parkland USA, the key was shifting mindset. We did this by developing a list of top talent, assessing everyone’s strengths using industrial psychology assessments, then determining the professional development path of each team member that best suited the needs of the greater organization. These efforts, along with a focus on relationships, team building and vision, resulted in numerous cohorts of strong talent that helped grow the business tenfold in four years.  

Fuel delivery drivers planning routes

Building Foundational Culture

When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create…

Electrical lineman repairing transmission lines

Transforming Culture

At Santee Cooper, South Carolina’s state-owned utility, leadership saw the need to transform the culture into a modern-day organization. It took courage to have the tough conversations, address needed changes and establish new ways of interacting with HR services. Through…

Team members consulting on AI coding

Planning Communications Strategically

We believe the ability to plan communications strategically is critical to success. At NewTide, an AI software innovation startup for the fuels and convenience retail industry, we created a communications and marketing plan that aimed to establish NewTide as the…

Executive conducting interview with media outlets

Creating Visionary Communications 

Successful leadership starts with authentic and trustworthy communication. From there, one can build a strong vision for your team. During the Centennial Olympic Games in Atlanta, Laura was the Chief Spokesperson for MARTA, the public transit system. Her job was…

Team members planning communications

Empowering Managers

In the midst of acquiring 20 different companies at Parkland USA, we realized we had branch managers still performing their jobs very differently across the country. To help create one standard way, in alignment with new systems, policies and procedures,…