Strategic Human Resources Can Move Mountains
Your employees truly are your greatest asset. And by helping your employees reach their full potential, it empowers your company to be #1 in your industry.
Laura Varn & Associates offers years of cultural transformation, change management and organization development experiences that have helped workforces become more competitive.
We have created HR departments, systems, processes and culture from scratch, developed HR strategy for business leaders, created strong leadership teams that grew the business tenfold, restructured organizations to better meet company objectives, aligned bonuses with goals, integrated employees from recent acquisitions, standardized work processes, streamlined policies and procedures and transformed HR departments into a strategic and valued function.
Having excellent leaders–who care about their people, drive results, work to support company goals–makes the difference between good and great.
We believe it is critical to empower employees to make wise decisions regarding their careers, wealth and health. Our strategic partners assist us as needed with recruiting, training, payroll and benefits.
We are well versed in all aspects of HR, including recruiting, onboarding, training, succession planning, performance management, benefits, payroll, organizational design, compensation planning, goal alignment, leadership development and more.
Case Studies
Building Foundational Culture
When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create…
Transforming Culture
At Santee Cooper, South Carolina’s state-owned utility, leadership saw the need to transform the culture into a modern-day organization. It took courage to have the tough conversations, address needed changes and establish new ways of interacting with HR services. Through…
Planning Communications Strategically
We believe the ability to plan communications strategically is critical to success. At NewTide, an AI software innovation startup for the fuels and convenience retail industry, we created a communications and marketing plan that aimed to establish NewTide as the…
Creating Visionary Communications
Successful leadership starts with authentic and trustworthy communication. From there, one can build a strong vision for your team. During the Centennial Olympic Games in Atlanta, Laura was the Chief Spokesperson for MARTA, the public transit system. Her job was…
Empowering Managers
In the midst of acquiring 20 different companies at Parkland USA, we realized we had branch managers still performing their jobs very differently across the country. To help create one standard way, in alignment with new systems, policies and procedures,…
Developing Leaders
While not everyone is born a leader, we believe they can be developed into one. How? When building the leadership team at Parkland USA, the key was shifting mindset. We did this by developing a list of top talent, assessing…