Planning Communications Strategically

April 03, 2025
Team members consulting on AI coding

We believe the ability to plan communications strategically is critical to success.

At NewTide, an AI software innovation startup for the fuels and convenience retail industry, we created a communications and marketing plan that aimed to establish NewTide as the dominant industry thought leader in this dynamic space. Through a timely release of new product announcements in press releases, trade media interviews, a new podcast series, ongoing fresh blog content, speaking engagements at national trade conferences and a refreshed website, NewTide has cemented itself within six months as trusted, deep industry experts to potential clients. 

Fuel delivery drivers planning routes

Building Foundational Culture

When Laura first joined Parkland USA, she found a growing but geographically-disjointed company with many different benefit and payroll systems. Knowing we needed one national platform in the US to effectively scale, she led an intense team effort to create…

Electrical lineman repairing transmission lines

Transforming Culture

At Santee Cooper, South Carolina’s state-owned utility, leadership saw the need to transform the culture into a modern-day organization. It took courage to have the tough conversations, address needed changes and establish new ways of interacting with HR services. Through…

Executive conducting interview with media outlets

Creating Visionary Communications 

Successful leadership starts with authentic and trustworthy communication. From there, one can build a strong vision for your team. During the Centennial Olympic Games in Atlanta, Laura was the Chief Spokesperson for MARTA, the public transit system. Her job was…

Team members planning communications

Empowering Managers

In the midst of acquiring 20 different companies at Parkland USA, we realized we had branch managers still performing their jobs very differently across the country. To help create one standard way, in alignment with new systems, policies and procedures,…

Manufacturing plant manager

Developing Leaders 

While not everyone is born a leader, we believe they can be developed into one. How? When building the leadership team at Parkland USA, the key was shifting mindset. We did this by developing a list of top talent, assessing…